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April 28, 2015 By imaceliac Leave a Comment

ImaCeliac is heading to General Mills

Super duper exciting news to share with you guys!!!!!

Next week I’m heading up to Minneapolis to visit General Mills to learn about the new Gluten Free line of Cheerios.

ImaCeliac Cheerios

I want to be up front about the whole process with you guys so here it goes.

Right after the press release went out about Cheerios going Gluten Free I was contacted by someone from General Mills’ marketing team (they know we love Chex cereals and have shared about them before).  They wanted me to know about the big change and share it with you guys.  I nicely said no and proceeded to ask 1,354 questions about the new Gluten Free cereal.  I even turned to some Gluten Free veterans for wisdom.  After going back and forth in emails I still wasn’t sold.

Then a few weeks ago the same marketing team emailed to see if I wanted to visit General Mills to learn about the new process.  I was honored to be asked and super excited to see for myself how it all goes down.  So next Monday and Tuesday I will be in Minneapolis to learn all the details.  I’m told I will be part of a group of 10 people visiting.

So what do YOU want to know about the new Gluten Free Cheerios?

What reservations do you have?

What would it take for you to feel comfortable giving them to your Gluten Free kids? 

Here is the original press release.

 

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Filed Under: gluten free, gluten free products Tagged With: Cheerios, gluten free cereal

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